It seems like only yesterday that my old friend and sponsor, Jess L., shared with me a wonderful story. He said that there once was a world-renowned football team that had successful seasons year after year. One year, however, things were not going well for the team. They were certainly not playing their best. Their famous, well-respected coach felt it was time to intervene. During the halftime of one of their worst games, he announced that he wanted to talk to the team in the locker room. When the players were all assembled he said, “Guys, you know we are not doing well this season. There is a very simple solution to get us back on track. We need to get back to the basics.” He then reached down, picked up a football, and in a loud and sonorous voice he said, “This is a football!”